The development of the world of technology at this time led to fierce competition in marketing the brand. Almost every brand that exists uses internet media or digital marketing in marketing their products. Digital branding also has its own uniqueness. Some are through advertising/placement, SEO, and also social media marketing. Recently, a new term emerged, namely Content Marketing Agency. What is content marketing?
In language, we can interpret content marketing simply. Namely marketing the product/brand through the content created. That is not wrong. However, content marketing is not that simple.
Content marketing is valuable, relevant, and created consistently to attract and maintain a target audience. Of course, content marketing also aims to encourage the audience to take profitable action.
Many large companies both at home and abroad are using content marketing in marketing their products. In fact, not infrequently from these companies who assume that content marketing is the spearhead in digital marketing.